Launching Johnnie Walker's: Walker's & Co, India’s new cultural platform with John legend and Raja Kumari.
A movement that inspires India to keep reinventing themselves to keep experimenting, Keep creating, keep pushing boundaries and celebrating people and their initiatives that propel us into a version of the future that’s diverse, inclusive and sustainable. A track that captures the power of collaboration in creation and celebrates, the spirit of Keep Walking. An act of creation where each artist gets inspired by the other and joins forces to tell their story of walk in progress , the campaign created 100 million quarter each with 50 million unique monthly reach.
Credits:
Creative Head: Hayden Scott
ACD: Kobita Banerjee(Copy), Lokesh Mohan(Art)
Senior Art Director: Pratiksha Chauhan
Copywriter: Proggya Dutta
Art Director: Ria Kulkarni